Saturday, December 4, 2010

A wild and crazy snark!



Since the publication of my Snark GN, I’ve been quite busy with the time-consuming but necessary work of marketing it. Of course, in our modern world, Nonsense sells itself, don’t you agree?

Hence, pitching the Snark is a snap, especially when one considers that vast swathes of this planet still believe in non-existent entities such as Snarks … legions of prominent and wealthy men, like the Banker, possess the moral intelligence of a concussed bee … and our political leaders regularly conduct their business by relying on nonsensical belief-systems such as the Bellman’s Blank Map. If you don’t believe me, I urge you to refer to my latest posting at MobyLives, where I’ve explained to a nicety the finer points of that famous Map and my Snark’s depiction of it.

If all this doesn’t persuade you that marketing Nonsense in this modern world is like taking coals to Newcastle, I must draw your attention to this jaw-dropping article in the NYT, in which the learned and genuinely talented Steve Martin was castigated by an angry audience at the 92nd St. YMCA in NYC.

Poor Mr. Martin. He came to give an interview with Deborah Solomon about his latest book, concerning the fine arts, and his audience was given a refund when he did so.

It seems that they would have preferred idle chatter and gossip about Martin’s Hollywood life and doings … AKA the dullest sort of bottom-feeder marketing tripe imaginable.

And so, I make this offer to Steve Martin, an artist and writer I genuinely admire … you are welcome to as many copies of my Snark as you need to pummel your future audiences with. They are hard-bound with lots of sharp edges and crammed with enough Nonsense and Art to dent even the thickest low-browed skull. And it's on the house.

NB. Here at Chez Snark, we have Martin's comic masterpiece, Bowfinger, on a looped, 24-7 display screen right in the office (in French, of course). It's a valuable component of our corporate marketing strategy, plus, it reminds us all to keep those pencils sharp!